Jobs had ingeniously set Pixar’s initial public offering day for November 29, a week after the opening of Toy Story. Technically, under SEC rules, Pixar was in a “quiet period” during which it could do nothing publicly to promote its offering. With the sudden omnipresence of Toy Story, Jobs wouldn’t need to.

- David A Price, The Pixar Touch

Clever angle. 

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Source: kindle.amazon.com

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